Facebook wanted to put Facebook Groups at the center of their communications in the largest Facebook brand repositioning to date at the time. To promote Groups and celebrate the community that brings people together online and offline, we’ve launched an integrated German campaign which stars real Facebook Groups and their members. With four films, out-of-home and print executions this campaign invites people to find the Group that’s right for them.

The ‘More Together’ film features a range of Facebook Groups that reflect modern Germany, from Vegan Bodybuilders to hands-on Dads and practitioners of Filipino Martial Arts. We followed the Groups deep into Bavarian caves and high up to the rooftop beehives of Berlin to capture people coming together for the activities they are passionate about. To emphasize the idea that together we can do more, we combined sounds from the different Groups to create the track for the film: a recreation of Depeche Mode’s ‘Just Can’t Get Enough’.