Let's say you can go to any place you can imagine, what would this place look like? We invited 20 kids and asked them this question.

S7 Airlines, the largest private airline in Russia and the leading domestic airline, joined oneworld® global aviation alliance in 2009. For S7 Airlines' clients this meant expanding the possibility of travel to over 900 destinations around the world but a few people knew about that. To promote an extensive network of routes of S7 Airlines as a member of the alliance, and remind Russians about all the wonders of the world that are out there to explore, we created a campaign that included films, print, out-of-home, radio, online pre-rolls, digital and social activity.

The ‘Imagine’ campaign launched in 2015 and proved to be highly successful in not only further building the brand image of S7 Airlines as a pioneering airline, but also in bringing new visitors to S7 Airlines’ website and securing more bookings.

AWARDS:

Cannes Lions, Film, Silver, 2015

Eurobest, Film, Silver, 2015

Red Apple, Film, Grand Prix, 2015

FWA, Site of the Day, 2015

CREDITS