The economic downturn of 2016 made travel less of a priority for Russians. To keep growing, Russia’s largest domestic airline S7 Airlines, had to transform the value of travel in people’s minds and remind them that travel is an invaluable part of life. To do so we took our audience on a journey to space and invited them to see the majesty of our planet from a unique perspective - the one of Russian cosmonaut Andrei Borisenko. Sometimes, all we need is a little shift of perspective to actually appreciate how much we truly have.

The integrated campaign included TV and cinema films, print, out of home, radio, online pre-rolls, digital and social activity.

CREDITS